OVERVIEW
The Target / Hunter campaign is an example of a post solution in which Irving Harvey stepped in to manage and facilitate the tight timeline and extensive deliverables of the video component of a multi-platform advertising campaign. By taking care of the technical details, Irving Harvey was able to allow our client to focus on the big-picture creative considerations while keeping delivery on-time and in-budget.
Irving Harvey was brought on by Artist Commissions, a management and production company that represents various renowned artists. Target was throwing a unique event called the Hunter for Target Ultimate Family Festival at the Rose Bowl in Pasadena, CA, featuring OneRepublic, Charlie Puth, Charli XCX, Troye Sivan and DJ Questlove and hired Ryan McGinley and Artist Commissions through agency Chandelier Creative to direct produce the photo and video campaign surrounding the event for their new line with Hunter.
The video component was scheduled to be edited while the shoot and event were in progress in order to turn around content for immediate posting, and there was a long list of deliverables to be fulfilled in the days following the shoot. Irving Harvey was tasked with designing the workflow to allow the edit to happen as fast as necessary as well as managing the client review process and facilitating the delivery of all the various edits and aspect ratios.
