The Target / Hunter campaign was a great example of the relatively new requirements and challenges of the web and social media advertising age. With a huge number of platforms and outlets and all the various formats needed accordingly, delivery requirements for content have become much more extensive and turnaround is expected to happen immediately. Irving Harvey is able to offer post solutions that, like in the case of this project, take the burden of such complicated technical details off creative teams, allowing them to focus on their creative goals.