IN CONCLUSION

The Cartier / Harpers Bazaar Icons project was the perfect opportunity to implement the pop-up post house setup we’ve been dreaming of for what seems like forever. The result was even more successful than we hoped, and enabled all members of the post production team to work without being hindered by workflow hold ups or bottlenecks. Focusing on the technical aspects and workflow allowed the HearstMade team to focus on their creative goals and client satisfaction. We believe a pop-up post house setup such as this is the future of event-focused branded content and we are excited to push the boundaries of what’s possible from a technical level in circumstances like these.